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10 Laws of Visual Merchandise Display

It's no secret that retailing accounts for a salon's profit margin, while services cover the overhead. To get the most mileage out of your retail product, consider these 10 Laws
of Visual Merchandising and Display:

1. Create touchable product displays.

2. Concentrate your efforts on retailing fewer lines.

3. Keep the shelves well-stocked but don't overdo it and create a supermarket look.

4. Rearrange product regularly so clients continue to notice the displays.

5. Create a selling and display standard and adhere to it daily.

6. Make sure the entire staff is up-to-date on their product knowledge.

7. Plan promotions well in advance.

8. Use windows to create merchandise displays.

9. Choose an organized and creative person to be responsible for all retail merchandising.

10. Dust and restock the displays every day.

Fiona Gordon
www.vincentdavianny.com.au