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Some products sell, and some products
don’t. When they don’t they wind up on retail clearance. But
what if they don’t even sell on clearance? Retail store
owners sometimes become frustrated when they have trouble
moving their clearance stock. The assumption is that the
product is so poor it won’t even move at a discount price.
But there may be more to it than that.
Retailers often wonder why some drastically reduced
clearance items sell better than others. But sometimes it
just comes down to how well you present the product to your
customer. Retail display bins work well because they remove
the product from the ranks of the regular merchandise. The
customer sees that the product has been set aside and the
retailer is able to use signs to indicate that the bin
represents a good value.
Stocking clearance items in store aisles alongside your
regular priced merchandise may cause a bigger issue than
most retailers realize. By putting clearance items next to
related items at regular price, retailers actually can
devalue the product category in the customer’s mind. Why
would they want to buy a ten dollar widget, when one of
comparable appearance and quality is selling for $3.50 on
clearance right next to it?
Here are some tips for retailers when using retail display
bins to sell clearance products:
Use signs to indicate Clearance: All shoppers love a good
deal. And some shoppers specifically seek out clearance
sales. Take advantage of these two truths by using signage
to clearly point out your clearance items to price savvy
customers.
Think Variety: If your store is large enough, have retail
display bins on hand for every department. There are a lot
of clearance products that can be successfully displayed in
them: DVD’s, CD’s, T-shirts, stuffed animals, underwear, and
automotive funnels just to name a few.
Keep Your Distance: Remember, don’t imply equality between
your regular priced merchandise and your clearance priced
items. Appearance creates impressions, and putting clearance
priced items right next to regular priced items creates the
impression that they are equals in everything except price.
It is important to stock clearance items in the proper
department for organization purposes. But be sure they stand
alone.
Nu-Era and
http://www.nu-era.com
are services of The Nu-Era Group, LLC, the industry leader
in store fixtures, supplies, and fulfillment. Nu-Era has
been providing its customers with competitively priced
quality products with customer-oriented service since 1949.
Nu-Era has an wide variety of retail display bins and dump
tables available for sale at
http://www.nu-era.com.
Article Source:
http://EzineArticles.com/?expert=Christopher_Weis
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