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Let’s face it. It is hard to compete
with the retail giants out there when you are running an
independent retail store. In this fast paced world, they
sell convenience by having it all under one roof, and you
would have to sell at a loss to touch their prices. But
customers still prefer the personality of smaller shops and
the more that you can do to maintain your unique qualities,
the better off you will be. Gift packaging, for instance, is
a great way to differentiate your store in a sea of
competition.
Gift packaging is an effective, affordable way to show your
customers that you go the extra mile to serve them. You can
find gift packaging materials including gift bags, gift
wrapping paper, gift boxes, and tissue paper at wholesale
prices through a number of providers. Not only does gift
packaging differentiate your store, but it offers your
customers an added convenience that they can’t find in the
large retail chain stores.
Gift packaging is one of those specialty services that can’t
be assigned a value. To the stressed out holiday shopper, or
the husband buying an anniversary gift at the last minute,
these services are priceless. Customers appreciate having a
place where they can shop without all of the crowds and
noise that has become the retail shopping experience. They
will also appreciate a store that is willing to go the extra
mile to make their shopping experience more convenient.
While Christmas is still obviously the time when wholesale
gift packaging is most value, it is a good idea to keep a
variety of gift wrapping paper, gift bags, and tissue paper
on hand throughout the year. In addition to the holidays,
events like birthdays, anniversaries, and weddings will
bring in customers year-round. By offering them the
convenience of gift packaging in the off-season, you are
also more likely to have a customer when the holidays roll
around.
Here are a few pointers for store owners who would like to
add gift packaging as a specialty service in their shop:
• Gift Bags and Boxes Make it Easy. Go through your
inventory and determine a couple of sizes of boxes and bags
you are most likely to use. Purchase each of these sizes
wholesale in a few select colors, maybe to match your
company’s colors. Boxes and bags are an easy way to offer
customers the convenience of gift packaging without causing
you a hassle.
• Gift Wrapping Apparel Boxes. Rather than selling apparel
on the hanger, you could keep wholesale gift wrapping paper
on hand and wrap apparel boxes in the store for your
customers. By gift wrapping the box, you save your customer
the time required to find a box at home and wrap it
themselves.
• Don’t forget the tissue paper. Tissue paper is an
affordable extra that can do so much for your gift
packaging. It is easy to use tissue paper to dress up a gift
bag or wrap a fragile item in a box. It also protects the
product from rolling around in the package. Again, choose a
few base colors (perhaps based on the colors of bags you
offer) and buy in wholesale amounts to save money and avoid
having to order every 2 weeks.
Gift packaging can be a very effective way to differentiate
yourself in a world of retail similarity. As a small
business, it is not hard to get lost in the clutter. For a
wide variety of wholesale packaging ideas, visit Nu-Era at
their online store,
www.nu-era.com.
Christopher Weis is the marketing
director for Nu-Era. Nu-Era and
http://www.nu-era.com
are services of The Nu-Era Group, LLC -the industry leader
in store fixtures, supplies, and fulfillment. Nu-Era has
been providing its customers with competitively priced
quality products with customer-oriented service since 1949.
http://nu-era.com/
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http://EzineArticles.com/?expert=Christopher_Weis
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